Ship to Devs

Articles

Practical guides for launching, selling and pricing developer products.

API Pricing Models: Free Tier, Usage-Based and Seats Compared

API pricing models compared: free tiers, usage-based, seats, quotas and credits. Trade-offs, how to choose, and a checklist for your pricing page.

Developer Marketing for Founders: A Weekly Cadence a Small Team Can Sustain

Developer marketing for founders with no marketer: a weekly content cadence, channel norms for HN, Reddit and Product Hunt, and a checklist.

Developer Tool Positioning: A Practical Method for Technical Founders

Developer tool positioning, step by step: pick real alternatives, map features to value, choose a market frame and test it on developers.

How to Launch a Developer Tool: A Practical Step-by-Step Plan

How to launch a developer tool developers actually try: positioning, a quickstart that works, launch assets, channels and a day-by-day plan.

Product Hunt Launch for Developer Tools: A Practical, Rules-First Guide

Plan a Product Hunt launch for developer tools: follow Product Hunt's posting rules, prep assets, run launch day, and skip upvote asks.

How to Answer a Security Questionnaire Without SOC 2

No SOC 2 yet? How a small dev-tool team can answer a security questionnaire honestly, with compensating controls, evidence and a dated roadmap.

How to Launch on Show HN: A Practical Guide for Developer Tools

How to launch on Show HN without breaking the rules: what qualifies, how to write the title and first comment, and how to run the thread.

Time to First Success: The Developer Onboarding Metric That Matters

How to measure and cut time to first success in developer onboarding: define the moment, time it, remove steps and rebuild your quickstart.

How to Write a Trust Page (and Add security.txt)

How to write a trust page for a dev-tool or API company, plus a correct RFC 9116 security.txt file. Structure, examples and a checklist.

How to Write a Good README Developers Actually Use

How to write a good README: the sections that matter, the order to put them in, a copy-paste template and a checklist to run before you ship.